SEO Hints and Tips - basic assistance only 

Search Engine Optimization Guide

SEO (Search Engine Optimization) means optimizing your website for a better ranking position in the Search Engine Results Pages (also known as SERPs).

Companies or organisations that have websites are frequently left thinking why their website/webpage:

• Doesn't show up in the most popular search engines. Like:
  • Google
  • Yahoo
  • MSN (Bing)
  As explained in seo submission, these search engines are accountable for 95% of worldwide web searching.
• Appears in the search engines at a lower ranking than their main competitors
• Or gathers minimal or no web traffic from search engines

Miscellaneous search engine ranking algorithms control how webpage's are displayed in search engines like Google, Yahoo, MSN, and more. Nevertheless, carrying out some very easy steps to optimize your webpage can easily and instantaneously increase your websites ranking position. At a basic grade, this route aims to educate you further in subject of SEO and gladly provide users with some free advice to get your website off the ground.

Optimizing your web page title

Your webpage's online title is mostly commonly thought to be the most reputable and highly important sections of on-page optimization, and also to mention the equal importance of your website and business to all visitors. At the above left of your browser window, you will find the title of your webpage.

Since our company started we have seen so many webpage's/websites on the internet that have their webpage's title called "untitled page", "home", "homepage" or "index page". Ensure for your firm that your website does not become indexed beneath this category as this is the fundamental factor of all search engine ranking positions (serps).

If you want to see what your website title is, approach any web browser (such as Internet Explorer, Firefox, Opera, Netscape etc) and simply review the top left hand side of the window as we have shown in our image below.

When you see the top your web browser, you will notice the title is "SEO Hints and Tips" (to begin with). Otherwise if you examine the html source code of this page (right click the mouse button and view source), the title of a page will appear encased in the title tags shown below:

HTML Code:
<title>SEO Hints and Tips</title>

Title tags are always necessary for website visitors, just the same as a movie or book having a title! The clever little tag can be used to distinguish your website from another website if several web browser windows are open on your screen. For a website to have reputable ranking, the details on your pages must always must be in align with the selected keywords for that particular page/site and the title should continually be emerless to the contents of the specific page required. Issuing uniform title tags over all your website pages is a "throw away" of principal optimization space.

The title of your web page should describe what the page is all about and contain some of your main keywords. We advise that you use only at maximum 65 characters inclusive of spaces.

Description Meta Tag Optimization

A meta tag is a tag which is a coding formality in hypertext markup language also better known as HTML. This function defines some feature of details on a web page. The information you give in a meta tag is used by the search engines to index a web page so that the users who are looks for the sort of information the page entails will be able to locate it. The meta tag is always located near the top of the HTML code inside the webpage.

The description meta tag is an important part of on-page optimization. A well optimized description meta tag can have a large impact on your click through rate (CTR) for your site in the search engine results, along with the ability to contain your top keywords.

A meta description is simply a sentence, or paragraph briefly outlining what your web page is about. Search engines will often use this information in search results underneath the web page title.
The diagram below is a snapshot of this web page in Google's SERPS.

HTML Code:
<meta name="description" content="At Hosting & Web Solutions, our SEO Hints and Tips will help you improve the performance of your website." />

An enticing meta description will attract visitors to click on your web page in the SERPS, so it's crucial to include an appropriate description of your page and incorporate some of your main keywords.

Keywords Meta Tag Optimization

Meta keywords define the keywords you would like to rank for. Try to stick to approximately 5-8 appropriate well related keywords. Make sure that these words relate directly to the page you are optimizing. (Keywords in your meta tag should also appear on your web page.) Meta keywords used for our website include:

HTML Code:
<meta name="keywords" content="seo hints and tips, seo, search engine optimization, serps, web page meta description, meta keywords, link building, quality and updated content" />

Link Building

An essential part of search engine Optimization is link building/development. The search engines count the links from one webpage to another as a vote. So with this, the more votes your website/page has, typically speaking the higher your webpage's are in the SERPS. Here we show just a few valid points for you to check over before you engage in any sort of link building.

• Only attain links from websites that professionally combine with yours.
  For example: You wouldn't get a link from a soccer website if your websites topic is beauty products.
• As a general rule, you wouldn't use a link from a page that already has over 50 outward bound links.
• Reputable link allies are far more substantial than the multitude of link partners.
• Never in any circumstances hand over your website to link farms. (A link farm is a website created with its main purpose being to increase the popularity of other sites by increasing the amount of incoming links to those sites. The majority of search engines remove link farms from their directories when they find them and rightly so as this term "link farms" is more commonly known as SPAM)

Supplying Valuable, Updated Content

The proficient and reputable search engines will really give you beneficial points to websites that are so often updated and supply useful valuable content, with top search engines such as:

• Google
• Yahoo
• MSN (Bing)

also want the excellent and distinctive websites along with the most recent and valid information. They will upgrade a websites ranking position for doing so.

Please be advised that Hosting & Web Solutions has put this information here as a very BASIC guide only.